/* ============================================================
   CartChat.ai Landing Page
   ============================================================ */

:root {
  --paper:        #FAF7F1;
  --paper-2:      #F2EDE2;
  --paper-3:      #E8E0CF;
  --ink:          #15110D;
  --ink-2:        #2A241B;
  --ink-3:        #5A5246;
  --ink-4:        #8A8273;
  --line:         #1B1814;
  --line-soft:    rgba(21, 17, 13, 0.12);
  --accent:       #E5552B;
  --accent-2:     #C8431D;
  --accent-soft:  #FBEAE0;
  --highlight:    #FFE08A;

  --font-display: "Fraunces", "Charter", "Iowan Old Style", "Times New Roman", serif;
  --font-body:    "Inter", system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
  --font-mono:    "JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;

  --container:    1200px;
  --radius-sm:    4px;
  --radius:       8px;
  --radius-lg:    14px;

  --shadow-soft:  0 1px 0 0 var(--line) , 4px 4px 0 0 var(--ink);
  --shadow-card:  6px 6px 0 0 var(--ink);
}

/* RESET ---------------------------------------------------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; }
body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.55;
  color: var(--ink);
  background: var(--paper);
  background-image:
    radial-gradient(rgba(21,17,13,0.045) 1px, transparent 1px);
  background-size: 22px 22px;
  background-position: 0 0;
}
img, svg { display: block; max-width: 100%; height: auto; }
a { color: var(--ink); text-decoration: underline; text-underline-offset: 3px; text-decoration-thickness: 1px; }
a:hover { color: var(--accent); text-decoration-color: var(--accent); }
button { font: inherit; cursor: pointer; }

/* TYPOGRAPHY ----------------------------------------------- */
h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 500;
  font-variation-settings: "opsz" 96, "SOFT" 50, "WONK" 0;
  letter-spacing: -0.02em;
  line-height: 1.05;
  margin: 0;
  color: var(--ink);
}
h1 { font-variation-settings: "opsz" 144, "SOFT" 100, "WONK" 1; }
h2 { font-variation-settings: "opsz" 96, "SOFT" 80, "WONK" 1; }
h3 { font-variation-settings: "opsz" 36, "SOFT" 50, "WONK" 0; }
em { font-style: italic; font-variation-settings: "opsz" 96, "SOFT" 100, "WONK" 1; }
p { margin: 0 0 1em; }
strong { font-weight: 700; }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  color: var(--accent);
  margin: 0 0 18px;
  font-weight: 500;
}
.eyebrow-dot {
  width: 8px; height: 8px;
  background: var(--accent);
  border-radius: 50%;
  display: inline-block;
  animation: pulse 1.6s ease-in-out infinite;
}
@keyframes pulse {
  0%, 100% { opacity: 1; transform: scale(1); }
  50%      { opacity: 0.5; transform: scale(0.7); }
}

.section-title {
  font-size: clamp(2rem, 4.6vw, 3.4rem);
  margin-bottom: 16px;
}
.section-lede {
  font-size: 17px;
  color: var(--ink-3);
  max-width: 64ch;
  margin: 0 auto;
}

.skip-link {
  position: absolute; left: -9999px; top: 0;
  background: var(--ink); color: var(--paper);
  padding: 8px 12px; z-index: 100;
}
.skip-link:focus { left: 8px; top: 8px; }

/* LAYOUT --------------------------------------------------- */
.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 24px;
}
.section {
  padding: clamp(60px, 9vw, 110px) 0;
  position: relative;
}
.section-soft { background: var(--paper-2); }
.section-soft .section-head { border-bottom: 1px dashed var(--line-soft); padding-bottom: 28px; margin-bottom: 56px; }
.section-head {
  text-align: center;
  margin: 0 auto 56px;
  max-width: 820px;
}
.section-head .eyebrow { justify-content: center; }

/* HEADER --------------------------------------------------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(250, 247, 241, 0.85);
  backdrop-filter: saturate(140%) blur(8px);
  -webkit-backdrop-filter: saturate(140%) blur(8px);
  border-bottom: 1px solid var(--line);
}
.header-inner {
  display: flex; align-items: center; justify-content: space-between;
  height: 64px;
  gap: 16px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  color: var(--ink);
  font-weight: 700;
}
.brand-name {
  font-family: var(--font-display);
  font-size: 22px;
  letter-spacing: -0.01em;
  font-weight: 400;
}
.brand-dot { color: var(--accent); }
.brand-mark {
  width: 28px; height: 28px;
  border: 1px solid var(--line);
  border-radius: 6px;
  background: var(--paper);
}

.nav { display: flex; align-items: center; gap: 22px; }
.nav-link {
  text-decoration: none;
  font-size: 14px;
  font-weight: 500;
  color: var(--ink-2);
  position: relative;
}
.nav-link:hover { color: var(--accent); }
.nav-link::after {
  content: "";
  position: absolute;
  left: 0; right: 100%;
  bottom: -4px;
  height: 2px;
  background: var(--accent);
  transition: right 0.25s ease;
}
.nav-link:hover::after { right: 0; }

.header-cta { display: flex; align-items: center; gap: 10px; }

/* BUTTONS -------------------------------------------------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  height: 44px;
  padding: 0 18px;
  border-radius: var(--radius-sm);
  font-weight: 600;
  font-size: 14px;
  text-decoration: none;
  border: 1.5px solid var(--ink);
  background: var(--paper);
  color: var(--ink);
  white-space: nowrap;
  transition: transform 0.12s ease, box-shadow 0.12s ease, background 0.12s ease, color 0.12s ease;
}
.btn:hover { transform: translate(-2px, -2px); box-shadow: 4px 4px 0 0 var(--ink); color: var(--ink); }
.btn:active { transform: translate(0, 0); box-shadow: 0 0 0 0 var(--ink); }
.btn-primary { background: var(--accent); color: #fff; border-color: var(--ink); }
.btn-primary:hover { background: var(--accent-2); color: #fff; }
.btn-ghost { background: var(--paper); color: var(--ink); }
.btn-ghost:hover { background: var(--ink); color: var(--paper); }
.btn-lg { height: 54px; padding: 0 24px; font-size: 15px; }
.btn-block { width: 100%; }
.btn-arrow { display: inline-block; transition: transform 0.2s ease; }
.btn:hover .btn-arrow { transform: translateX(3px); }

/* HERO ----------------------------------------------------- */
.hero { padding-top: clamp(48px, 7vw, 90px); }
.hero-grid {
  display: grid;
  grid-template-columns: 1.15fr 1fr;
  gap: clamp(32px, 5vw, 64px);
  align-items: center;
}
.hero-title {
  font-size: clamp(2.6rem, 6.4vw, 4.5rem);
  line-height: 0.98;
  letter-spacing: -0.035em;
  margin: 8px 0 24px;
}
.hero-accent {
  font-style: italic;
  position: relative;
  display: inline-block;
  white-space: nowrap;
  color: var(--ink);
}
.hero-underline {
  position: absolute;
  left: 0; right: 0;
  bottom: 0.04em;
  height: 0.45em;
  background: var(--highlight);
  z-index: -1;
  transform: skewX(-6deg);
  border-radius: 2px;
}
.hero-subtitle {
  font-size: 18px;
  color: var(--ink-3);
  max-width: 56ch;
  margin: 0 0 32px;
  line-height: 1.6;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-bottom: 36px; }

.trust-row {
  list-style: none;
  margin: 0;
  padding: 24px 0 0;
  border-top: 1px solid var(--line-soft);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(12px, 2vw, 24px);
}
.trust-item {
  display: flex;
  flex-direction: column;
  gap: 4px;
  min-width: 0;
}
.trust-num {
  font-family: var(--font-display);
  font-weight: 600;
  font-variation-settings: "opsz" 96, "SOFT" 50, "WONK" 0;
  font-size: clamp(22px, 2.4vw, 30px);
  line-height: 1;
  color: var(--ink);
  letter-spacing: -0.02em;
}
.trust-label {
  font-family: var(--font-mono);
  font-size: 10.5px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--ink-4);
  line-height: 1.35;
}

/* HERO RECEIPT (chat preview) ------------------------------ */
.hero-visual { display: block; }
.receipt {
  position: relative;
  background: #fff;
  border: 1.5px solid var(--ink);
  border-radius: var(--radius);
  padding: 22px 22px 18px;
  box-shadow: 8px 8px 0 0 var(--ink);
  transform: rotate(0.7deg);
  max-width: 460px;
  margin-left: auto;
}
.receipt::before, .receipt::after {
  content: "";
  position: absolute;
  width: 14px; height: 14px;
  background: var(--paper);
  border: 1.5px solid var(--ink);
  border-radius: 50%;
}
.receipt::before { top: -8px; left: 28px; }
.receipt::after  { top: -8px; right: 28px; }

.receipt-head {
  display: flex; align-items: center; justify-content: space-between;
  margin-bottom: 16px;
  padding-bottom: 12px;
  border-bottom: 1px dashed var(--line-soft);
}
.receipt-tag {
  font-family: var(--font-mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  background: var(--ink);
  color: var(--paper);
  padding: 4px 8px;
  border-radius: 3px;
}
.receipt-meta {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--ink-4);
}
.receipt-foot {
  margin-top: 14px;
  padding-top: 12px;
  border-top: 1px dashed var(--line-soft);
  text-align: center;
}
.receipt-stamp {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--accent);
  letter-spacing: 0.1em;
}

/* CHAT BUBBLES --------------------------------------------- */
.chat { display: flex; flex-direction: column; gap: 12px; }
.bubble {
  position: relative;
  max-width: 92%;
  padding: 12px 14px 14px;
  border-radius: 12px;
  font-size: 15px;
  line-height: 1.45;
}
.bubble p { margin: 0; }
.bubble-who {
  display: block;
  font-family: var(--font-mono);
  font-size: 10.5px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--ink-4);
  margin-bottom: 4px;
}
.bubble-user {
  align-self: flex-end;
  background: var(--ink);
  color: #fff;
  border-bottom-right-radius: 4px;
}
.bubble-user .bubble-who { color: rgba(255,255,255,0.55); }
.bubble-bot {
  align-self: flex-start;
  background: var(--paper-2);
  border: 1px solid var(--line-soft);
  color: var(--ink);
  border-bottom-left-radius: 4px;
}

.mini-products {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 6px;
  margin-top: 10px;
}
.mini-product {
  aspect-ratio: 1;
  background: linear-gradient(135deg, var(--paper-3) 0%, var(--paper-2) 100%);
  border: 1px solid var(--line-soft);
  border-radius: 6px;
}

/* TICKER --------------------------------------------------- */
.ticker {
  background: var(--ink);
  color: var(--paper);
  border-top: 1.5px solid var(--ink);
  border-bottom: 1.5px solid var(--ink);
  overflow: hidden;
  padding: 14px 0;
}
.ticker-track {
  display: inline-flex;
  white-space: nowrap;
  gap: 24px;
  font-family: var(--font-mono);
  font-size: 13px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  animation: marquee 40s linear infinite;
}
.ticker-track span:nth-child(even) { color: var(--accent); }
@keyframes marquee {
  0%   { transform: translateX(0); }
  100% { transform: translateX(-50%); }
}

/* STORY ---------------------------------------------------- */
.section-story { padding-top: clamp(70px, 10vw, 120px); }
.story-grid {
  display: grid;
  grid-template-columns: 360px 1fr;
  gap: clamp(40px, 6vw, 80px);
  align-items: start;
}
.story-photo { position: sticky; top: 96px; }
.photo-frame {
  position: relative;
  display: inline-block;
  border: 1.5px solid var(--ink);
  padding: 12px 12px 32px;
  background: #fff;
  box-shadow: var(--shadow-card);
  transform: rotate(-2deg);
}
.photo-frame img {
  display: block;
  width: 100%;
  max-width: 280px;
  filter: contrast(1.02) saturate(1.05);
}
.photo-tag {
  position: absolute;
  bottom: 6px; left: 0; right: 0;
  text-align: center;
  font-family: var(--font-display);
  font-size: 18px;
  font-style: italic;
  color: var(--ink-2);
}
.story-stamp {
  margin-top: 28px;
  padding: 14px 16px 12px;
  border: 1px dashed var(--ink);
  background: var(--paper);
  display: inline-flex;
  flex-direction: column;
  gap: 2px;
  transform: rotate(1deg);
}
.stamp-label {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  color: var(--accent);
}
.stamp-name {
  font-family: var(--font-display);
  font-weight: 600;
  font-variation-settings: "opsz" 36, "SOFT" 50, "WONK" 0;
  font-size: 22px;
}
.stamp-meta { font-family: var(--font-mono); font-size: 11px; color: var(--ink-4); letter-spacing: 0.06em; }
.stamp-x {
  margin-top: 10px;
  padding-top: 10px;
  border-top: 1px dashed var(--line-soft);
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-size: 11.5px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--ink);
  transition: color 0.18s ease, gap 0.18s ease;
}
.stamp-x svg { width: 13px; height: 13px; flex-shrink: 0; }
.stamp-x-arrow {
  margin-left: auto;
  color: var(--accent);
  font-weight: 700;
  transition: transform 0.18s ease;
}
.stamp-x:hover { color: var(--accent); }
.stamp-x:hover .stamp-x-arrow { transform: translateX(4px); }

.story-copy { max-width: 64ch; }
.story-copy .section-title { font-size: clamp(1.9rem, 4vw, 2.8rem); margin-bottom: 24px; }
.story-lead {
  font-size: 19px;
  line-height: 1.55;
  color: var(--ink);
  margin-bottom: 28px;
}

.story-block {
  margin: 0 0 24px;
  padding: 18px 20px 16px;
  background: #fff;
  border: 1.5px solid var(--ink);
  border-radius: var(--radius);
  box-shadow: 4px 4px 0 0 var(--ink);
}
.story-block-do { background: var(--accent-soft); }
.story-block-label {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 10px;
}
.story-bullets {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.story-bullets li {
  position: relative;
  padding-left: 22px;
  font-size: 15.5px;
  line-height: 1.55;
  color: var(--ink-2);
}
.story-bullets li::before {
  content: "→";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--accent);
  font-weight: 700;
  font-family: var(--font-mono);
}

.story-result {
  position: relative;
  font-size: 16.5px;
  line-height: 1.55;
  padding: 18px 22px 18px 22px;
  background: var(--ink);
  color: var(--paper);
  border-radius: var(--radius);
  margin: 28px 0 32px;
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 6px;
}
.story-result-tag {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  background: var(--accent);
  color: #fff;
  padding: 3px 8px;
  border-radius: 3px;
  margin-right: 4px;
  align-self: center;
}
.story-highlight {
  background: var(--highlight);
  color: var(--ink);
  padding: 2px 6px;
  font-weight: 700;
  border-radius: 2px;
}

.metric-cards {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 12px;
  margin-top: 12px;
}
.metric-card {
  background: #fff;
  border: 1.5px solid var(--ink);
  border-radius: var(--radius-sm);
  padding: 16px 14px 14px;
  display: flex;
  flex-direction: column;
  gap: 8px;
  transition: transform 0.18s ease, box-shadow 0.18s ease, background 0.18s ease;
  position: relative;
  overflow: hidden;
}
.metric-card::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 4px;
  background: var(--accent);
}
.metric-card:hover {
  transform: translate(-2px, -2px);
  box-shadow: 4px 4px 0 0 var(--ink);
  background: var(--paper);
}
.metric-num {
  font-family: var(--font-display);
  font-weight: 600;
  font-variation-settings: "opsz" 96, "SOFT" 80, "WONK" 1;
  font-size: clamp(28px, 3vw, 36px);
  line-height: 1;
  color: var(--ink);
  letter-spacing: -0.02em;
}
.metric-label {
  font-family: var(--font-mono);
  font-size: 10.5px;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--ink-3);
  line-height: 1.4;
}

@media (max-width: 720px) {
  .metric-cards { grid-template-columns: repeat(2, 1fr); }
}

/* DIFF ----------------------------------------------------- */
.diff-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}
.diff-card {
  background: #fff;
  border: 1.5px solid var(--ink);
  border-radius: var(--radius);
  padding: 28px;
}
.diff-them { background: #fff; opacity: 0.92; }
.diff-us {
  background: var(--ink);
  color: var(--paper);
  box-shadow: var(--shadow-card);
  position: relative;
}
.diff-us::before {
  content: "← This is us";
  position: absolute;
  top: -14px; right: 16px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  background: var(--accent);
  color: #fff;
  padding: 4px 10px;
  border: 1.5px solid var(--ink);
  border-radius: 3px;
  transform: rotate(2deg);
}
.diff-head {
  display: flex; align-items: baseline; justify-content: space-between;
  padding-bottom: 16px;
  margin-bottom: 18px;
  border-bottom: 1px dashed currentColor;
  opacity: 1;
}
.diff-them .diff-head { border-bottom-color: var(--line-soft); }
.diff-us .diff-head { border-bottom-color: rgba(250,247,241,0.2); }
.diff-label {
  font-family: var(--font-display);
  font-size: 24px;
}
.diff-rate {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-4);
}
.diff-us .diff-rate { color: var(--accent); }
.diff-list { list-style: none; margin: 0; padding: 0; }
.diff-list li {
  display: flex; align-items: flex-start; gap: 12px;
  padding: 8px 0;
  font-size: 15.5px;
  line-height: 1.5;
}
.diff-them li { color: var(--ink-3); }
.diff-mark {
  flex-shrink: 0;
  width: 22px; height: 22px;
  border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  font-size: 13px;
  font-weight: 700;
  margin-top: 1px;
}
.diff-them .diff-mark { background: var(--paper-2); color: var(--ink-3); }
.diff-us .diff-mark { background: var(--accent); color: #fff; }

/* CONVERSATIONS -------------------------------------------- */
.conversations {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.convo {
  background: #fff;
  border: 1.5px solid var(--ink);
  border-radius: var(--radius);
  padding: 24px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  position: relative;
  transition: transform 0.18s ease, box-shadow 0.18s ease;
}
.convo:hover {
  transform: translate(-3px, -3px);
  box-shadow: var(--shadow-card);
}
.convo-feature {
  background: var(--accent-soft);
  border-color: var(--ink);
}
.convo-head {
  display: flex; align-items: baseline; gap: 12px;
  padding-bottom: 12px;
  border-bottom: 1px dashed var(--line-soft);
}
.convo-num {
  font-family: var(--font-display);
  font-size: 28px;
  color: var(--accent);
  line-height: 1;
}
.convo-job {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-2);
}
.convo-body { display: flex; flex-direction: column; gap: 10px; min-height: 180px; }
.convo .bubble { font-size: 14.5px; }
.convo-note {
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--ink-3);
  border-top: 1px dashed var(--line-soft);
  padding-top: 12px;
  margin: 0;
  font-style: italic;
}

/* FEATURES -------------------------------------------------- */
.features-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border: 1.5px solid var(--ink);
  border-radius: var(--radius);
  background: #fff;
  overflow: hidden;
}
.feature {
  position: relative;
  padding: 32px 28px 30px;
  border-right: 1px solid var(--line-soft);
  border-bottom: 1px solid var(--line-soft);
  background: #fff;
  transition: background 0.2s ease;
}
.feature:hover { background: var(--paper); }
.feature:nth-child(3n) { border-right: none; }
.feature:nth-last-child(-n+3) { border-bottom: none; }
.feature-num {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  color: var(--accent);
  position: absolute;
  top: 18px; right: 22px;
}
.feature-head {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 12px;
}
.feature-icon {
  width: 44px; height: 44px;
  border: 1.5px solid var(--ink);
  border-radius: 6px;
  display: flex; align-items: center; justify-content: center;
  background: var(--paper-2);
  color: var(--ink);
  flex-shrink: 0;
}
.feature-icon svg { width: 22px; height: 22px; }
.feature-title {
  font-family: var(--font-display);
  font-weight: 500;
  font-variation-settings: "opsz" 36, "SOFT" 50, "WONK" 0;
  font-size: 21px;
  margin: 0;
  letter-spacing: -0.01em;
  line-height: 1.15;
}
.feature p { color: var(--ink-3); font-size: 15px; line-height: 1.55; margin: 0; padding-right: 36px; }

/* SCREENSHOTS ---------------------------------------------- */
.section-screens { background: var(--paper-2); }
.gallery {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.shot { margin: 0; }
.shot-btn {
  display: block;
  width: 100%;
  padding: 0;
  border: 1.5px solid var(--ink);
  background: #fff;
  border-radius: var(--radius);
  overflow: hidden;
  text-align: left;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
  position: relative;
}
.shot-btn:hover {
  transform: translate(-3px, -3px);
  box-shadow: var(--shadow-card);
}
.shot-img {
  display: block;
  width: 100%;
  height: auto;
  border-bottom: 1px solid var(--line-soft);
  background: var(--paper-3);
}
.shot-caption {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 16px 20px 18px;
  background: #fff;
}
.shot-num {
  font-family: var(--font-display);
  font-size: 24px;
  color: var(--accent);
  line-height: 1;
  flex-shrink: 0;
}
.shot-text {
  font-size: 14.5px;
  color: var(--ink-2);
  line-height: 1.5;
}

/* PRICING -------------------------------------------------- */
.pricing-controls {
  display: flex;
  justify-content: center;
  margin: -24px 0 40px;
}
.toggle {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding: 6px 8px 6px 16px;
  background: #fff;
  border: 1.5px solid var(--ink);
  border-radius: 999px;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-2);
}
.toggle:hover { background: var(--paper-2); }
.toggle-label { font-weight: 500; }
.toggle-track {
  width: 44px; height: 24px;
  background: var(--paper-2);
  border-radius: 999px;
  border: 1px solid var(--line);
  position: relative;
  display: inline-block;
}
.toggle-thumb {
  position: absolute;
  top: 1px; left: 1px;
  width: 20px; height: 20px;
  background: var(--ink);
  border-radius: 50%;
  transition: left 0.2s ease, background 0.2s ease;
}
.toggle[aria-pressed="true"] .toggle-thumb {
  left: 21px;
  background: var(--accent);
}
.toggle-badge {
  display: inline-block;
  background: var(--accent);
  color: #fff;
  padding: 2px 6px;
  border-radius: 3px;
  font-size: 10px;
  letter-spacing: 0.1em;
  margin-left: 4px;
}

/* Pricing slider — horizontal, scroll-snap */
.pricing-slider {
  position: relative;
  margin: 0 -24px;
}
.pricing-grid {
  display: flex;
  gap: 16px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  scroll-behavior: smooth;
  scroll-padding-inline: 24px;
  padding: 14px 24px 24px;
  scrollbar-width: thin;
  scrollbar-color: var(--accent) transparent;
}
.pricing-grid::-webkit-scrollbar { height: 6px; }
.pricing-grid::-webkit-scrollbar-track { background: transparent; }
.pricing-grid::-webkit-scrollbar-thumb { background: var(--line-soft); border-radius: 3px; }
.pricing-grid::-webkit-scrollbar-thumb:hover { background: var(--accent); }

.slider-nav {
  position: absolute;
  top: 50%;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 1.5px solid var(--ink);
  background: var(--paper);
  color: var(--ink);
  font-size: 18px;
  display: flex;
  align-items: center;
  justify-content: center;
  z-index: 4;
  transform: translateY(-50%);
  transition: background 0.18s ease, color 0.18s ease;
  box-shadow: 3px 3px 0 0 var(--ink);
}
.slider-nav:hover { background: var(--ink); color: var(--paper); }
.slider-nav:active { box-shadow: 0 0 0 0 var(--ink); transform: translate(2px, calc(-50% + 2px)); }
.slider-nav-prev { left: -8px; }
.slider-nav-next { right: -8px; }

.plan {
  position: relative;
  background: #fff;
  border: 1.5px solid var(--ink);
  border-radius: var(--radius);
  padding: 26px 22px 24px;
  display: flex;
  flex-direction: column;
  gap: 18px;
  transition: transform 0.18s ease, box-shadow 0.18s ease;
  flex: 0 0 calc((100% - 16px * 3) / 4);
  min-width: 0;
  scroll-snap-align: start;
  scroll-margin-inline: 24px;
}
.plan:hover { transform: translate(-2px, -2px); box-shadow: var(--shadow-card); }
.plan-featured {
  background: var(--ink);
  color: var(--paper);
  box-shadow: var(--shadow-card);
}
.plan-featured:hover { transform: translate(-3px, -3px); }
.plan-featured h3 { color: var(--paper); }
.plan-featured .plan-desc { color: rgba(250,247,241,0.7); }
.plan-featured .price-amount { color: var(--accent); }
.plan-featured .price-unit { color: rgba(250,247,241,0.65); }
.plan-featured .cap-number { color: var(--paper); }
.plan-featured .cap-label { color: rgba(250,247,241,0.65); }
.plan-featured .plan-features summary { color: var(--paper); border-color: rgba(250,247,241,0.18); }
.plan-featured .plan-features summary:hover { background: rgba(250,247,241,0.06); }
.plan-featured .plan-features ul li { color: rgba(250,247,241,0.85); border-color: rgba(250,247,241,0.12); }
.plan-featured .plan-features ul li::before { color: var(--accent); }
.plan-featured .plan-features-chev { color: var(--accent); }
.plan-featured .plan-price { border-color: rgba(250,247,241,0.18); }

.plan-enterprise { background: var(--paper-2); }
.plan-enterprise::before {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: var(--radius);
  background: repeating-linear-gradient(45deg, transparent 0 8px, rgba(229,85,43,0.04) 8px 9px);
  pointer-events: none;
}
.plan-enterprise > * { position: relative; z-index: 1; }

.plan-features {
  border-top: 1px dashed var(--line-soft);
  padding-top: 14px;
}
.plan-features summary {
  list-style: none;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: space-between;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-2);
  padding: 4px 0;
  font-weight:600;
}
.plan-features summary::-webkit-details-marker { display: none; }
.plan-features-chev {
  font-family: var(--font-display);
  font-size: 18px;
  color: var(--accent);
  transition: transform 0.2s ease;
  line-height: 1;
}
.plan-features[open] .plan-features-chev { transform: rotate(45deg); }
.plan-features ul {
  list-style: none;
  margin: 12px 0 0;
  padding: 0;
}
.plan-features ul li {
  font-size: 13px;
  color: var(--ink-2);
  padding: 6px 0;
  border-bottom: 1px dashed var(--line-soft);
  display: flex;
  align-items: flex-start;
  gap: 8px;
}
.plan-features ul li:last-child { border-bottom: none; }
.plan-features ul li::before {
  content: "→";
  color: var(--accent);
  font-weight: 700;
  flex-shrink: 0;
  font-family: var(--font-mono);
}

.ribbon {
  position: absolute;
  top: -12px; left: 16px;
  background: var(--accent);
  color: #fff;
  padding: 5px 12px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  border: 1.5px solid var(--ink);
  border-radius: 3px;
  transform: rotate(-2deg);
}

.plan-head h3 { font-size: 26px; }
.plan-desc {
  font-size: 13px;
  color: var(--ink-3);
  margin: 4px 0 0;
  line-height: 1.4;
}

.plan-price { padding: 14px 0; border-top: 1px dashed var(--line-soft); border-bottom: 1px dashed var(--line-soft); }
.price-row { display: flex; align-items: baseline; gap: 6px; }
.price-amount { font-family: var(--font-display); font-size: 40px; line-height: 1; color: var(--ink); letter-spacing: -0.02em; }
.price-unit { font-family: var(--font-mono); font-size: 12px; color: var(--ink-3); letter-spacing: 0.08em; }
.plan-cap { margin-top: 8px; display: flex; align-items: baseline; gap: 6px; }
.cap-number { font-family: var(--font-display); font-size: 22px; color: var(--accent); }
.cap-label { font-family: var(--font-mono); font-size: 11px; color: var(--ink-3); text-transform: uppercase; letter-spacing: 0.06em; }

.pricing-volume {
  margin: 28px auto 0;
  max-width: 720px;
  background: var(--paper-3);
  color: var(--ink-2);
  border-radius: var(--radius);
  padding: 22px 28px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
  position: relative;
  overflow: hidden;
}
.pricing-volume::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 4px;
  background: repeating-linear-gradient(90deg, var(--ink-3) 0 12px, transparent 12px 24px);
}
.pv-text { display: flex; flex-direction: column; gap: 4px; }
.pv-eyebrow {
  font-family: var(--font-display);
  font-weight: 600;
  font-variation-settings: "opsz" 36, "SOFT" 50, "WONK" 0;
  font-size: 22px;
  margin: 0;
  color: var(--ink);
  letter-spacing: -0.01em;
  line-height: 1.15;
}
.pv-line {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.04em;
  color: var(--ink-3);
  margin: 0;
}
.pricing-volume .btn-primary { border-color: var(--paper); }

.pricing-note {
  margin: 28px auto 0;
  max-width: 640px;
  text-align: center;
  font-size: 13px;
  color: var(--ink-3);
  line-height: 1.5;
}
.note-mark { color: var(--accent); font-weight: 700; }

/* TESTIMONIALS --------------------------------------------- */
.carousel { max-width: 760px; margin: 0 auto; }
.carousel-window { overflow: hidden; width: 100%; }
.carousel-track {
  display: flex;
  width: 100%;
  transition: transform 0.5s cubic-bezier(0.22, 1, 0.36, 1);
  will-change: transform;
}
.testimonial {
  flex: 0 0 100%;
  width: 100%;
  min-width: 0;
  padding: 0 24px;
  text-align: center;
  position: relative;
  box-sizing: border-box;
}
.quote-mark {
  font-family: var(--font-display);
  font-size: 80px;
  line-height: 0.5;
  color: var(--accent);
  margin: 0 0 18px;
}
.quote {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 2.6vw, 1.9rem);
  line-height: 1.35;
  color: var(--ink);
  margin: 0 auto 16px;
  max-width: 56ch;
}
.byline {
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--ink-3);
  text-transform: uppercase;
  letter-spacing: 0.12em;
}
.carousel-controls {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  margin-top: 32px;
}
.icon-btn {
  width: 40px; height: 40px;
  border-radius: 50%;
  border: 1.5px solid var(--ink);
  background: #fff;
  color: var(--ink);
  font-size: 18px;
  display: inline-flex; align-items: center; justify-content: center;
  transition: background 0.2s ease, color 0.2s ease;
}
.icon-btn:hover { background: var(--ink); color: var(--paper); }
.dots { display: flex; gap: 8px; }
.dot {
  width: 8px; height: 8px;
  border-radius: 50%;
  border: 1.5px solid var(--ink);
  background: transparent;
  padding: 0;
}
.dot[aria-current="true"] { background: var(--accent); border-color: var(--accent); }

/* FAQ ------------------------------------------------------ */
.faq-container { max-width: 800px; }
.faq-list {
  display: flex;
  flex-direction: column;
  border: 1.5px solid var(--ink);
  border-radius: var(--radius);
  background: #fff;
  overflow: hidden;
}
.faq {
  border-bottom: 1px solid var(--line-soft);
}
.faq:last-child { border-bottom: none; }
.faq summary {
  list-style: none;
  cursor: pointer;
  padding: 18px 22px;
  font-family: var(--font-display);
  font-size: 20px;
  letter-spacing: -0.01em;
  display: flex;
  align-items: center;
  justify-content: space-between;
  color: var(--ink);
  transition: background 0.15s ease;
}
.faq summary:hover { background: var(--paper); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  font-family: var(--font-display);
  font-size: 28px;
  color: var(--accent);
  margin-left: 12px;
  flex-shrink: 0;
  transition: transform 0.2s ease;
}
.faq[open] summary::after { content: "−"; }
.faq p {
  padding: 0 22px 20px;
  margin: 0;
  color: var(--ink-3);
  font-size: 15.5px;
  line-height: 1.6;
}

/* FOUNDER-TO-FOUNDER --------------------------------------- */
.founder-cta {
  margin-top: 40px;
  display: grid;
  grid-template-columns: 88px 1fr;
  gap: 24px;
  padding: 28px;
  background: var(--accent-soft);
  border: 1.5px solid var(--ink);
  border-radius: var(--radius);
  box-shadow: 6px 6px 0 0 var(--ink);
  position: relative;
  align-items: start;
}
.founder-cta::before {
  content: "← founder pinned this";
  position: absolute;
  top: -14px;
  right: 16px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  background: var(--ink);
  color: var(--paper);
  padding: 4px 10px;
  border: 1.5px solid var(--ink);
  border-radius: 3px;
  transform: rotate(-1.5deg);
}
.founder-cta-photo {
  width: 80px;
  height: 80px;
  border: 1.5px solid var(--ink);
  border-radius: 50%;
  overflow: hidden;
  background: #fff;
  transform: rotate(-3deg);
}
.founder-cta-photo img { width: 100%; height: 100%; object-fit: cover; display: block; }
.founder-cta-eyebrow {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 6px;
}
.founder-cta-title {
  font-family: var(--font-display);
  font-weight: 600;
  font-variation-settings: "opsz" 96, "SOFT" 100, "WONK" 1;
  font-size: clamp(1.5rem, 3vw, 2rem);
  letter-spacing: -0.02em;
  line-height: 1.1;
  margin: 0 0 10px;
}
.founder-cta-text {
  font-size: 15.5px;
  line-height: 1.55;
  color: var(--ink-2);
  margin: 0 0 16px;
  max-width: 56ch;
}
.founder-cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  align-items: center;
}
.founder-cta-actions .btn { gap: 8px; }
.founder-cta-actions .btn svg { width: 16px; height: 16px; }

/* BIG CTA -------------------------------------------------- */
.section-cta { background: var(--ink); color: var(--paper); }
.section-cta::before {
  content: "";
  display: block;
  height: 6px;
  background: repeating-linear-gradient(90deg, var(--accent) 0 12px, transparent 12px 24px);
  margin-bottom: clamp(60px, 9vw, 110px);
}
.big-cta {
  text-align: center;
  max-width: 740px;
  margin: 0 auto;
}
.cta-eyebrow {
  font-family: var(--font-mono);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.18em;
  color: var(--accent);
  margin: 0 0 16px;
}
.big-cta-title {
  color: var(--paper);
  font-size: clamp(2.4rem, 6vw, 4.4rem);
  line-height: 1;
  letter-spacing: -0.03em;
  margin: 0 0 20px;
}
.cta-strike {
  font-style: italic;
  color: var(--accent);
  text-decoration: line-through;
  text-decoration-thickness: 3px;
  text-decoration-color: var(--paper);
  text-underline-offset: 0;
}
.big-cta-text {
  font-size: 18px;
  color: rgba(250,247,241,0.78);
  max-width: 56ch;
  margin: 0 auto 32px;
}
.big-cta-actions {
  display: flex; flex-wrap: wrap; gap: 12px;
  justify-content: center;
  margin-bottom: 18px;
}
.section-cta .btn-ghost {
  background: transparent;
  border-color: var(--paper);
  color: var(--paper);
}
.section-cta .btn-ghost:hover {
  background: var(--paper);
  color: var(--ink);
}
.cta-fineprint {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.1em;
  color: rgba(250,247,241,0.6);
  text-transform: uppercase;
  margin: 0;
}

/* FOOTER --------------------------------------------------- */
.site-footer {
  background: var(--paper);
  border-top: 1.5px solid var(--ink);
  padding: 56px 0 32px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 2fr 1fr;
  gap: 40px;
  align-items: start;
}
.brand-footer { margin-bottom: 16px; }
.footer-blurb {
  font-size: 14px;
  color: var(--ink-3);
  margin: 0;
  line-height: 1.6;
}
.footer-nav {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}
.footer-col { display: flex; flex-direction: column; gap: 8px; }
.footer-col-title {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-4);
  margin-bottom: 4px;
}
.footer-col a {
  text-decoration: none;
  font-size: 14px;
  color: var(--ink-2);
}
.footer-col a:hover { color: var(--accent); }
.footer-meta { text-align: right; }
.fineprint { font-size: 13px; color: var(--ink-4); margin: 0; }

/* GALLERY MODAL -------------------------------------------- */
.modal {
  position: fixed; inset: 0;
  z-index: 200;
  display: none;
  align-items: center;
  justify-content: center;
}
.modal[aria-hidden="false"] { display: flex; }
.modal-backdrop {
  position: absolute; inset: 0;
  background: rgba(21, 17, 13, 0.85);
  cursor: pointer;
}
.modal-panel {
  position: relative;
  z-index: 1;
  background: var(--paper);
  border: 1.5px solid var(--ink);
  border-radius: var(--radius);
  max-width: min(92vw, 1100px);
  max-height: 92vh;
  overflow: hidden;
  box-shadow: var(--shadow-card);
  display: flex;
  flex-direction: column;
}
.modal-panel-image { padding: 0; }
.modal-head {
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 12px 16px;
  background: var(--ink);
  color: var(--paper);
  border-bottom: 1.5px solid var(--ink);
}
.modal-counter {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  flex-shrink: 0;
  padding: 4px 8px;
  background: rgba(229,85,43,0.12);
  border: 1px solid rgba(229,85,43,0.4);
  border-radius: 3px;
}
.modal-caption {
  flex: 1;
  font-family: var(--font-body);
  font-size: 13px;
  color: rgba(250,247,241,0.85);
  line-height: 1.4;
  min-width: 0;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.modal-img {
  display: block;
  max-width: 100%;
  max-height: calc(92vh - 64px);
  width: auto;
  height: auto;
  margin: 0 auto;
  background: var(--paper-2);
}
.modal-close {
  width: 32px; height: 32px;
  background: transparent;
  color: var(--paper);
  border: 1.5px solid rgba(250,247,241,0.3);
  border-radius: 50%;
  font-size: 18px;
  display: inline-flex; align-items: center; justify-content: center;
  flex-shrink: 0;
  margin-left: auto;
  padding: 0;
  line-height: 1;
}
.modal-close:hover { background: var(--accent); border-color: var(--accent); color: #fff; }

.modal-nav {
  position: absolute;
  top: 50%;
  transform: translateY(-50%);
  width: 52px; height: 52px;
  background: var(--paper);
  color: var(--ink);
  border: 1.5px solid var(--ink);
  border-radius: 50%;
  font-size: 22px;
  display: inline-flex; align-items: center; justify-content: center;
  z-index: 3;
  box-shadow: 4px 4px 0 0 var(--ink);
  transition: background 0.18s ease, color 0.18s ease;
}
.modal-nav:hover { background: var(--accent); color: #fff; }
.modal-nav:active { box-shadow: 0 0 0 0 var(--ink); transform: translate(2px, calc(-50% + 2px)); }
.modal-nav-prev { left: max(16px, calc((100vw - min(92vw, 1100px)) / 2 - 32px)); }
.modal-nav-next { right: max(16px, calc((100vw - min(92vw, 1100px)) / 2 - 32px)); }

@media (max-width: 720px) {
  .modal-nav { width: 40px; height: 40px; font-size: 18px; }
  .modal-nav-prev { left: 8px; }
  .modal-nav-next { right: 8px; }
  .modal-caption { display: none; }
}

body.modal-open { overflow: hidden; }

/* RESPONSIVE ----------------------------------------------- */
@media (max-width: 980px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-visual { margin-top: 24px; }
  .receipt { transform: rotate(0); margin: 0 auto; }
  .story-grid { grid-template-columns: 1fr; }
  .story-photo { position: static; }
  .photo-frame { transform: rotate(0); }
  .conversations { grid-template-columns: 1fr; }
  .features-grid { grid-template-columns: repeat(2, 1fr); }
  .feature:nth-child(3n) { border-right: 1px solid var(--line-soft); }
  .feature:nth-child(2n) { border-right: none; }
  .feature:nth-last-child(-n+3) { border-bottom: 1px solid var(--line-soft); }
  .feature:nth-last-child(-n+2) { border-bottom: none; }
  .gallery { grid-template-columns: repeat(2, 1fr); }
  .plan { flex: 0 0 calc((100% - 16px) / 2); }
  .slider-nav { display: none; }
  .plan-featured { transform: none; }
  .plan-featured:hover { transform: translate(-2px, -2px); }
  .founder-cta { grid-template-columns: 1fr; gap: 16px; }
  .founder-cta-photo { transform: rotate(0); }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-meta { text-align: left; }
  .diff-grid { grid-template-columns: 1fr; }
  .diff-us::before { right: auto; left: 16px; }
}

@media (max-width: 720px) {
  .nav { display: none; }
  .header-cta .btn { padding: 0 12px; font-size: 13px; }
  .features-grid { grid-template-columns: 1fr; }
  .feature { border-right: none !important; border-bottom: 1px solid var(--line-soft) !important; }
  .feature:last-child { border-bottom: none !important; }
  .gallery { grid-template-columns: 1fr; }
  .plan { flex: 0 0 88%; }
  .pricing-volume { padding: 18px 22px; flex-direction: column; align-items: stretch; }
  .pricing-volume .btn { width: 100%; }
  .metric-cards { grid-template-columns: repeat(2, 1fr); }
  .footer-nav { grid-template-columns: 1fr 1fr; gap: 24px; }
}

@media (max-width: 480px) {
  .hero-title { font-size: 2.4rem; }
  .section-title { font-size: 1.8rem; }
  .container { padding: 0 18px; }
  .photo-frame img { max-width: 220px; }
  .btn-lg { height: 50px; }
}

@media (prefers-reduced-motion: reduce) {
  .ticker-track { animation: none; }
  .eyebrow-dot { animation: none; }
  * { transition: none !important; }
}