Made by D2C founder running 6 brands

Your store deserves a learned salesperson, not a chatbot.

CartChat is a custom-trained AI that recommends, reassures, and sells like your best shop-floor staff, 24×7.

  • 200k+ Tickets trained on
  • 2 min To go live
  • 24×7 Always on
Jugal Mistry, founder of CartChat.ai Hi, I'm Jugal.
FOUNDER Jugal Mistry D2C operator · web dev · since 2013 Follow me on X

01 · Why I built this

I fired half my support team. The other half got their evenings back.

I run Bombay Trooper (estd. 2013) and Sytara.in (estd. 2019), two D2C brands with 400,000+ customers. My office today runs on AI agents and a tiny ops team.

The problem

  • "Will this fit?" "COD?" "Discount?" on loop, all day.
  • Every "AI" plugin = a GPT wrapper. ~40% hit rate, generic voice.
  • Midnight questions went unanswered. Sales walked.

What I built

  • Custom-trained a model on 10+ years of real support tickets.
  • Wired it to live Shopify data, plus RAG & vector search over the catalog, so it knows your products, prices, stock, policies.
  • Ran it on my own stores until it sounded like me, not ChatGPT.

Result Half the support team. Higher conversion. Happy customers. CartChat is designed to deliver.

Receipts

2013 Started building D2C, plugins, apps
6 D2C brands operated
400k+ Customers served
$4M+ Revenue across brands

02 · The difference

Not a GPT wrapper. I tried them all.

Most "AI chat" apps are ChatGPT with a "be helpful" prompt. Here's the side-by-side.

Generic AI plugins ~40% hit rate CartChat built like a salesperson
The brain Lazy GPT wrapper. Same answer for every store. Custom-trained on millions of real tickets.
Your store No memory of your products, policies, or rules. Lives inside Shopify. Knows products in real time.
Accuracy Hallucinates sizes, prices, return policies. Learns your store's rulebook. Teach it once.
Selling Speaks like a help desk. Sells nothing. Recommends, upsells, and adds to cart.
Setup Endless config, complicated flows and rules. One-click training. Plain-text instructions.
The vibe "I'm sorry. I can't help with that." 🙃 A human salesperson, in your brand voice.

03 · How it actually talks

One widget. Three jobs.

Live inventory, your rules, and your brand voice.

01 The recommender
visitor

I'm looking for leather boots for my girlfriend, she is size 7.

CartChat

Sure, here are top 4 leather boots I think she will like. Pick one and I'll add it to your cart.

Live products. Remembers her size.

02 The smart matchmaker
visitor

I have oily skin, will this work for me?

CartChat

While this is for all skin types, let me recommend another one which is specifically designed for your skin type.

Product expertise on your rulebook.

03 The closer
visitor

Too expensive bro.

CartChat

Yeah but you've picked our best model. Here's what we can do: your current cart is $375. Add our accessory, hit $400, and unlock a flat 15% off. Deal?

Cart context. Math. Negotiation.

04 · What's inside the box

Features that count.

Every feature we needed on our own stores first.

01

One-click training

Hit Train Everything: products, policies, pages, blogs. Auto-syncs on change.

02

Your voice, any language

Pick a tone (Gen-Z, Pro, Scientist, Casual). Replies in visitors' language: Spanish, Hinglish, French, etc.

03

Teach it just once

"Don't recommend X to vegans." "Always upsell the duo." Drop it in. It remembers.

04

Upsell & coupon nudges

Senses hesitation. Suggests offers & coupons. Closes like a real salesperson.

05

Lead capture

Captures emails with full chat context for follow-ups that convert.

06

Conversion-first analytics

See orders and revenue CartChat brought in. Provable ROI.

05 · A quick tour

No demo call. Just have a look.

Tap to enlarge.

No demo call · No onboarding fee · No card

Live in 2 minutes. Really.

  1. Install

    One click from the Shopify App Store. Free plan included.

  2. Train

    Hit "Train Everything." It reads your products, policies & pages.

  3. It sells

    Answers, recommends, upsells. Even while you sleep.

06 · Pricing

Pay for conversations, not features.

All features on every plan. No per-reply or token fees. Pick your volume.

Free

Try it out

$0 /mo
25 conversations / month
All pro features included
  • AI-powered chat agent
  • One-click Shopify data training
  • Custom knowledge base
  • Multi-language responses
  • 30-day chat history
  • Personality & widget customization
  • Lead capture & analytics
Install Free

Starter

~20k visitors / month.

$19 /mo
100 conversations / month
All pro features included
  • AI-powered chat agent
  • One-click Shopify data training
  • Custom knowledge base
  • Multi-language responses
  • 30-day chat history
  • Personality & widget customization
  • Lead capture & analytics
Try Free on Shopify

Scale

~200k visitors / month.

$149 /mo
1200 conversations / month
All pro features included
  • AI-powered chat agent
  • One-click Shopify data training
  • Custom knowledge base
  • Multi-language responses
  • 30-day chat history
  • Personality & widget customization
  • Lead capture & analytics
Try Free on Shopify

Enterprise

~500k+ visitors / month.

$399 /mo
3600 conversations / month
All pro features included
  • AI-powered chat agent
  • One-click Shopify data training
  • Custom knowledge base
  • Multi-language responses
  • 30-day chat history
  • Personality & widget customization
  • Lead capture & analytics
  • Founder Slack channel + onboarding call
Try Free on Shopify

Higher volume?

Custom plans, dedicated Support, done-for-you onboarding.

Email me

07 · What store owners say

Testimonials from store-owners.

I don't want to bullshit you, these are placeholders for now. I'm doing beta test on some stores and will update this section soon.

08 · Frequently asked questions

Stuff founders ask before installing.

Is this just another GPT wrapper?

No. We use a fine-tuned model trained on millions of real D2C support tickets, layered with retrieval over your product catalog and policies. GPT wrappers ask the model to be helpful. We trained the model to actually be helpful in commerce.

Will it hallucinate prices or sizes?

It pulls live data from your Shopify store via MCP: prices, variants, stock, policies. If it doesn't know something, it says so and routes the visitor to your team instead of inventing an answer.

How long does setup take?

About 2 minutes. Install from the Shopify App Store, click "Train Everything," and you're live. Add your custom rulebook whenever you're ready.

What languages does it support?

Whatever your visitor types in. Spanish, French, German, Hindi, Hinglish, Portuguese, Arabic, Japanese, and more. No setup needed.

Can I test it before paying?

Yes. The Free plan gives you 25 conversations a month with every feature unlocked. No credit card needed.

Is my customer data safe?

Yes. Data is stored shop-scoped and isolated. We don't sell data. We don't use your conversations to train other stores' assistants. Read the policy.

Stop losing the obvious sales.

Every visitor is a chance.
Don't waste it.

Answer, recommend, and convert 24×7 without hiring.

Free plan · One-click Training · Live in 2 minutes