Made by D2C founder running 6 brands

Your store deserves a learned salesperson, not a chatbot.

CartChat is a custom-trained AI that recommends, reassures, and sells like your best shop-floor staff, 24×7.

  • 10M+ Tickets trained on
  • 2 min To go live
  • 24×7 Always on
Jugal Mistry, founder of CartChat.ai Hi, I'm Jugal.
FOUNDER Jugal Mistry D2C operator · web dev · since 2013 Follow me on X

01 — Why I built this

I fired half my support team. The other half got their evenings back.

I run Bombay Trooper (estd. 2013) and Sytara.in (estd. 2019),two D2C brands with 400,000+ customers. My office today runs on AI agents and a tiny ops team.

The problem

  • Pre-sale chat drowned us: "Will this fit?", "COD?", "Discount?" on loop.
  • Existing AI plugins = GPT wrappers. ~40% hit rate, generic voice.
  • Midnight questions = lost sales.

What I did

  • Dumped 10+ years of real support tickets into a custom-trained model.
  • Wired it up to live Shopify data: prices, stock, policies.
  • Added RAG, vector search, and other AI tricks to make it know your products.
  • Experimented it on my own stores first until the answers felt like me and not ChatGPT.

Result Half the support team. Higher conversion. Happy customers. CartChat is designed to deliver.

Receipts

2013 Started building D2C, plugins, apps
6 D2C brands operated
400k+ Customers served
$4M+ Revenue across brands

02 — The difference

Not a GPT wrapper. I tried them all.

Most "AI chat" apps in the Shopify store are ChatGPT with a prompt that says "be helpful." They miss context, hallucinate, quote out-dated prices. CartChat is built different.

Generic AI plugins ~40% hit rate
  • Lazy GPT wrapper. Same answer for every store.
  • No memory of your products, policies, or rules.
  • Hallucinates sizes, prices, return policies.
  • Speaks like a help desk. Sells nothing.
  • Endless config, complicated flows and rules.
  • "I'm sorry. I can't help with that." 🙃
CartChat built like a salesperson
  • Custom-trained on millions of real tickets.
  • Lives inside your Shopify. Knows products in real time.
  • Learns your store's rulebook: just teach it once.
  • Recommends, upsells, and adds to cart.
  • One-click Training. Plain text instructions.
  • Talks like a human salesperson in your brand voice.

03 — How it actually talks

Different conversations. Various jobs done.

Live inventory, your rules, and your brand voice.

01 The recommender
visitor

I'm looking for leather boots for my girlfriend, she is size 7.

CartChat

Sure, here are top 4 leather boots I think she will like. Pick one and I'll add it to your cart.

Live products. Remembers her size.

02 The smart matchmaker
visitor

I have oily skin, will this work for me?

CartChat

While this is for all skin types, let me recommend another one which is specifically designed for your skin type.

Product expertise on your rulebook.

03 The closer
visitor

Too expensive bro.

CartChat

Yeah but you've picked our best model. Here's what we can do: your current cart is $375. Add our accessory, hit $400, and unlock a flat 15% off. Deal?

Cart context. Math. Negotiation.

04 — What's inside the box

Features that count.

Every feature we needed on our own stores first.

01

One-click training

Hit Train Everything on products, policies, pages, and blogs in one click.. Auto-syncs on change.

02

Your voice, any language

Pick a tone (Gen-Z, Pro, Scientist, Casual). Replies in visitors' language: Spanish, Hinglish, French, etc.

03

Teach it just once

"Don't recommend X to vegans." "Always upsell the duo." Drop it in. It remembers.

04

Upsell & coupon nudges

Senses hesitation. Suggests offers & coupons. Closes like a real salesperson.

05

Lead capture

Captures emails with full chat context for follow-ups that convert.

06

Conversion-first analytics

See orders and revenue CartChat brought in. Provable ROI.

05 — A quick tour

No demo call. Just have a look.

Tap to enlarge.

06 — Pricing

Pay for conversations, not features.

All features on every plan. No per-reply or token fees. Pick your volume.

Free

Try it out

$0 /mo
25 conversations / month
All pro features included
  • AI-powered chat agent
  • One-click Shopify data training
  • Custom knowledge base
  • Multi-language responses
  • 30-day chat history
  • Personality & widget customization
  • Lead capture & analytics
Install Free

Starter

~20k visitors / month.

$19 /mo
100 conversations / month
All pro features included
  • AI-powered chat agent
  • One-click Shopify data training
  • Custom knowledge base
  • Multi-language responses
  • 30-day chat history
  • Personality & widget customization
  • Lead capture & analytics
Try Free on Shopify

Scale

~200k visitors / month.

$149 /mo
1200 conversations / month
All pro features included
  • AI-powered chat agent
  • One-click Shopify data training
  • Custom knowledge base
  • Multi-language responses
  • 30-day chat history
  • Personality & widget customization
  • Lead capture & analytics
Try Free on Shopify

Enterprise

~500k+ visitors / month.

$399 /mo
3600 conversations / month
All pro features included
  • AI-powered chat agent
  • One-click Shopify data training
  • Custom knowledge base
  • Multi-language responses
  • 30-day chat history
  • Personality & widget customization
  • Lead capture & analytics
  • Founder Slack channel + onboarding call
Try Free on Shopify

Higher volume?

Custom plans, dedicated Support, done-for-you onboarding.

Email me

*Note: CartChat.ai is a sales assistant, not support. By design. We believe customer support should be handled by humans. CartChat gracefully routes support queries as per your instructions.

07 — What store owners say

Testimonials from store-owners.

I don't want to bullshit you, these are placeholders for now. I'm doing beta test on some stores and will update this section soon.

08 — Frequently asked questions

Stuff founders ask before installing.

Is this just another GPT wrapper?

No. We use a fine-tuned model trained on millions of real D2C support tickets, layered with retrieval over your product catalog and policies. GPT wrappers ask the model to be helpful. We trained the model to actually be helpful in commerce.

Will it hallucinate prices or sizes?

It pulls live data from your Shopify store via MCP—prices, variants, stock, policies. If it doesn't know something, it says so and routes the visitor to your team instead of inventing an answer.

How long does setup take?

About 2 minutes. Install from the Shopify App Store, click "Train Everything," and you're live. Add your custom rulebook whenever you're ready.

What languages does it support?

Whatever your visitor types in. Spanish, French, German, Hindi, Hinglish, Portuguese, Arabic, Japanese, and more. No setup needed.

Can I test it before paying?

Yes. The Free plan gives you 25 conversations a month with every feature unlocked. No credit card needed.

Is my customer data safe?

Yes. Data is stored shop-scoped and isolated. We don't sell data. We don't use your conversations to train other stores' assistants. Read the policy.

Stop losing the obvious sales.

Every visitor is a chance.
Don't waste it.

Answer, recommend, and convert 24×7 without hiring.

Free plan · One-click Training · Live in 2 minutes